Considering Alternatives
As we discussed last week, the most common way individuals make decisions is to consider alternatives and make a choice. How individuals go about this process defines the extent, and even quality, of the alternatives among which they can choose.
As we discussed last week, the most common way individuals make decisions is to consider alternatives and make a choice. How individuals go about this process defines the extent, and even quality, of the alternatives among which they can choose.
To reiterate, the approaches to individual decision-making that I outlined are: